16-Jan-2015 - Messe München GmbH

analytica China and CBB 2016 to hold together

The next analytica China takes place from October 10 to 12, 2016 at the Shanghai New International Expo Center (SNIEC). At the same time, China Brew and China Beverage (CBB) – International Brew & Beverage Processing Technology and Equipment Exhibition for China – will be held along from October 11 to 14. The two trade fairs are supposed to cover a total exhibition area of 140,000 square meters.
CBB, co-organized by Messe München International, is the biggest event in the Asian-Pacific region for the liquid food, liquor, beverage and diary product industries, covering the entire spectrum of raw materials, brewing, sterilization, bottle-blowing, filling and packaging. Food safety and scientific quality control in regards to packaging are amongst other focus topics of analytica China, too. In 2014, over 10 percent of the visitors of Chinas Leading Trade Fair for Laboratory Technology, Analysis, Biotechnology and Diagnostics, came from the food and its related industries.
Susanne Grödl, Exhibition Director of analytica China, knows: “The concurrence of analytica China and CBB will enable important synergies for example by increasing their influence in the food industry and in consequence bringing greater value to the exhibitors as well as visitors.”
analytica China and CBB are both held bi-annually. In 2016, CBB will open in Shanghai for the first time. To ensure their space, a lot of exhibitors are yet applying. Anton Parr (China) for example has already confirmed its participation in both trade fairs. Zhang Jiaming, Marketing Manager of Anton Parr, says: “Both analytica China and CBB are very important to Anton Parr. CBB is a must for us as it is the most important exhibition for the beer and beverage industry; whereas analytica China is the leading trade show for the analytical instrument industry. We cannot afford to miss one of them.”

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